https://www.sophiasato.net/home daily 1.0 2021-05-13 https://static1.squarespace.com/static/608c766eac5df725b4fd29a9/t/60943f72d9217f7f0a54c532/1620524660115/Microsoft+Learn.jpeg Home - Product Marketing and Penetration Strategy Microsoft Canada https://static1.squarespace.com/static/608c766eac5df725b4fd29a9/t/609c7d122ef65704e5a03ae3/1620591594837/1.png Home - Financial Influencer Marketing Campaign Market One Media Group https://static1.squarespace.com/static/608c766eac5df725b4fd29a9/t/60976175b81eae0340f4de0a/1620868266946/North+Beach+Podcast+Co.png Home - Google Search Ad Campaign North Beach Agency https://static1.squarespace.com/static/608c766eac5df725b4fd29a9/t/609c8d377f3a8a09e9f1f465/1620872595714/TMP.png Home - MailChimp Optimization Strategy Talent Marketplace https://static1.squarespace.com/static/608c766eac5df725b4fd29a9/t/609ca9f1e7a525706347c996/1620879863455/DSBIA.jpeg Home - Social Media Marketing Co-op Downtown Surrey Business Improvement Association https://www.sophiasato.net/about daily 0.75 2021-05-13 https://static1.squarespace.com/static/608c766eac5df725b4fd29a9/t/609c77273ffefc4418fb6873/1620866878197/IMG_0133+copy.jpg About https://www.sophiasato.net/microsoft daily 0.75 2021-05-13 https://static1.squarespace.com/static/608c766eac5df725b4fd29a9/t/60984ec416396460ff947837/1620871506593/Screen+Shot+2021-05-09+at+2.05.37+PM.png Microsoft https://www.sophiasato.net/marketone daily 0.75 2021-05-13 https://static1.squarespace.com/static/608c766eac5df725b4fd29a9/t/6097486fef1e507d59d742bb/1620529012596/Executive+Summary+Market+One.png Market One https://static1.squarespace.com/static/608c766eac5df725b4fd29a9/t/60974e5ecc694952d83ce0a6/1620528881618/FYP+reccomendation.png Market One https://static1.squarespace.com/static/608c766eac5df725b4fd29a9/t/60974a5a11cfee36ac27f11a/1620868029598/My+Role.png Market One - My Role: Case Competitor, Marketing Strategist For this case, I focused on researching and creating the criterion that makes influencers worth partnering with such as credibility and trustworthiness. I also assisted my team in finding worthwhile Tiktok influencers for Market One to partner with that matched these criteria and that aligned with Market One’s brand image. In addition to this, I created an integrated outreach campaign that Market One could used that included all the steps in order to initially contact influencers such as an email outline, the correct questions to ask to understand their working styles, and a sample contract to use. https://www.sophiasato.net/northbeach daily 0.75 2021-05-13 https://static1.squarespace.com/static/608c766eac5df725b4fd29a9/t/60975fbbb81eae0340f4cb13/1620594803984/Exec+summary+North+Beach.png North Beach Agency https://static1.squarespace.com/static/608c766eac5df725b4fd29a9/t/60975f655cffb312c9d3d9da/1620594826903/My+Part+-+North+Beach+copy.png North Beach Agency - My Role: Google Ads Strategist Because I was the only person on my team who had worked with Google Ads before, I took the lead in ensuring that my team had a strong understanding of the fundamentals of Google Ads and writing ad copies. I walked them through what the different portions of Google Ad Copies we needed to write and what makes a good ad. I also showed them the Google Ads dashboard and where and how to find different aspects of your campaign metrics. https://www.sophiasato.net/downtown-surrey-bia daily 0.75 2021-05-13 https://static1.squarespace.com/static/608c766eac5df725b4fd29a9/t/609c83fe1a16796e2f40a8f1/1620870715791/DSBIA+Title+Page.png Downtown Surrey BIA https://static1.squarespace.com/static/608c766eac5df725b4fd29a9/609c7e915fdbe06cfaf5b28c/609c815b422a1c4508eba716/1620869467500/FB+Ads.png Downtown Surrey BIA https://static1.squarespace.com/static/608c766eac5df725b4fd29a9/609c7e915fdbe06cfaf5b28c/609c81614181186022f2554f/1620869473495/Follow+us+on+Instagram.png Downtown Surrey BIA https://static1.squarespace.com/static/608c766eac5df725b4fd29a9/609c7e915fdbe06cfaf5b28c/609c81ab54ca2b795eb45bf7/1620869547047/1.png Downtown Surrey BIA https://static1.squarespace.com/static/608c766eac5df725b4fd29a9/609c7e915fdbe06cfaf5b28c/609c81b07c6ce66186e39028/1620869552347/2.png Downtown Surrey BIA https://static1.squarespace.com/static/608c766eac5df725b4fd29a9/609c7e915fdbe06cfaf5b28c/609c81c973b7206b9137f8ba/1620869577688/2.png Downtown Surrey BIA https://static1.squarespace.com/static/608c766eac5df725b4fd29a9/609c7e915fdbe06cfaf5b28c/609c81ccc4dc210fe7db5644/1620869580094/1.png Downtown Surrey BIA https://static1.squarespace.com/static/608c766eac5df725b4fd29a9/609c7e915fdbe06cfaf5b28c/609c81dc861fbf7f1fefddf5/1620869596542/8.png Downtown Surrey BIA https://static1.squarespace.com/static/608c766eac5df725b4fd29a9/609c7e915fdbe06cfaf5b28c/609c8200df02e86ae04f2bd7/1620869632806/3.png Downtown Surrey BIA https://www.sophiasato.net/tmp daily 0.75 2021-05-13 https://static1.squarespace.com/static/608c766eac5df725b4fd29a9/t/609ca8697bb4e50148c6ced0/1620879476614/Exec+Summ.png TalentMarketplace https://static1.squarespace.com/static/608c766eac5df725b4fd29a9/t/609c8ef475e229782636e952/1620872983878/My+part+TMP+%231.png TalentMarketplace https://static1.squarespace.com/static/608c766eac5df725b4fd29a9/t/609c8f7ac2598d29af3d6e37/1620873099479/d18a5c45-c993-48f7-b4e4-5703eacfc5c5+copy.png TalentMarketplace